How to fight?
Seriously, was there a war in the 1st place? Apple fire another shot by releasing iPod Nano. Colour screen, light, thin and comes in black and white.
Well, creative, whom declared war with Apple some time back also have a MP3 player with the name Nano. Zen Nano Plus. Seriously.... cannot fight. What war? Creative never fired any shot at Apple. We only see them following the footsteps of Apple.
Soon we will see Creative and other iPod wanna be companies releasing thin MP3 players too. Wait, creative used to have a slim MP3 player call Muvo Slim. But also no fight lah.
You see, everyone is not interested about features of your MP3 player. They want style. Look at how iPod shuffle, a simple MP3 player with no screen at all manage to sell like hotcakes. Look at all the iPod series, do they have radio or voice recorder features? Nope.
People go for style.
The rest of the wannabe still don't get it.